Call Tracking allows you to monitor calls out of your site and know precisely what advertising activity brought them whether it was from a different site, Google or your paid search campaign.
So no longer will you have to figure how your caller has found you.
Why you want Call Tracking
Call tracking is an essential tool for any company that spends money on advertising across multiple stations. Clients with AdWords have an inborn need to monitor the calls that are relevant to their keywords, in order to understand which keywords provide call conversions. Call Conversions
With no visibility of call conversions, it’s simply not possible to figure out if your investment in the keywords on your portfolio is delivering value or not. Is just tracking AdWords call conversions enough?
This is where the power of a 3rd generation phone tracking system such as Call Conversions Tracking comes in, since it allows you to see your ROI for each of these very important channels not only Google PPC. This can be essential actionable data allowing you to optimise the effectiveness of each of your marketing channels, crucial to the success of any business.